1. a line at the side of something.
2. a business or activity pursued in addition to one's primary business; a second occupation.
3. an additional or auxiliary line of goods: a grocery store with a sideline of household furnishings.
4. Sports.
a. either of the two lines defining the side boundaries of a field or court.
b. sidelines, the area immediately beyond either sideline, where the substitute players sit.
5. sidelines, the position or point of view taken by a person who observes an activity or situation but does not directly participate in it.
After reading and applying it to my vision for the brand, I have realized why a numerous amount of artists, athletes, and even designers sit on the sidelines. Some times many of us just need time to think things through before we get back in the game. Right now I am on the sideline thinking of a master plan; with prayer and by God's grace. Until then back on the bench,
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